Griffin Books is an independent book store based in the heart of Penarth, Vale of Glamorgan. Passionate about all forms of literature, they offer a personal and customer-focused shopping experience.
As a brand new business, Griffin Books required an identity that was both traditional but not stuffy, and a style that would set them apart from the multitude of chain stores on the high street. A timeless and elegant typographic identity was developed along with a hand drawn symbol to reflect the owners surname, coupled with a modern/traditional colour scheme. The branding was applied to initial promotional printed material and store signage.
Deliverables: Branding, print, signage