hinterland/y gwyll is a new detective drama, in the mould of The Killing and Borgen, set in West Wales. The series was filmed entirely bilingually, scene-by-scene, initially aired in Welsh on S4C with the English version following on BBC.
The series required a brand identity that reflected the nature and personality of the series, which revolved around the concept of 'things eroding slowly over time'. Working with Fiction Factory and All3Media, a bilingual typographic identity was created, along with brand guidelines to aid with national and international promotions. Photography shown courtesy of S4C, Y Gwyll.
Deliverables: Branding, brand guidelines, print.