A two-volume strategy document, outlining the vision for public art in the Heads of the Valleys region.
Working with Safle, the project started out as a simple report paper, but it soon became clear that something more was needed, a creative keepsake which married the public art vision of the Heads of the Valleys region with element of tourism. The outcome was an elegant yet earthy report document, rich with striking imagery throughout its two volumes. As this was the first item to be produced for the project, an element of branding was also required, giving the document an initial visual style with which to build upon in further material.
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