A decadent identity and visual styling for upcoming urban jewellery range.
Lushchic is a range of jewellery in development that combines an urban feel (the ‘lush’) with more than a hint of feminine refinement (the ‘chic’). Lushchic needed a brand identity and initial visual personality as a starting point for sales purposes to the various ranges that will be put into production. Hence the combination of the hard and soft typographic elements to create a coherent marque, as well as an equally contrasting colour pallete. More to follow…
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