Ruth Mclees is a widely exhibited Cardiff-based artist, who has a lifelong fascination with light, layering and pattern. A more polished identity and brand style was needed prior to her work on a series of bespoke soft furnishings, to allow her name to become a ‘brand’. Inspiration for the initial print work was taken from her striking multi-layered paintings on patterned fabrics and other materials – as seen in two of Ruth's artworks in the first image. The identity was kept deliberately neutral and unfussy, so as to avoid detracting from the rich colours and imagery within her work, and applied to business cards, tags and promotional cards.
Deliverables: Branding, print.