The Telegraph wanted their World Cup 2010 iphone app to offer something a bit different from the norm. Along with their in-depth coverage of the tournament in South Africa, the app needed to be customisable and act as an up-to-the-minute pocket companion throughout.
Working with Tigerspike London, the visual style of the app was developed from detailed wireframes and user journeys supplied. It was intended to draw on the ethos of football management games, to be aimed at the unashamed football geeks amongst us. Individual, colour coded team sections were created, allowing the user to follow their favourite countries at a glance, with countless in-game statistics to keep users occupied during half time or lulls in play.
A first personal insight into the world of design for the small screen, the free app was positioned number one in the iTunes uk store sports chart for the tournament, and was downloaded over 500,000 times worldwide.
Deliverables: UI design, iPhone app.