I worked with model turned author Sophie Dahl to develop an identity and design style with which to relaunch her personal website, focused on her writing & journalism along with her passion for seasonal home cooking.
Life happens at the kitchen table.
Some of the initial moodboards presented, exploring type, colour and image.
Framed version of identity
Alternative, simplified version
A palette of soft, pastel colours was developed.
Colour sample sheets
Beautiful food imagery, by Jan Baldwin, was central to the website.
Mobile menu and homepage
Initial desktop version of homepage
Teaser posts for Sophie's instagram profile, with illustration by Susannah Garrod.