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At the Kitchen Table

I worked with model turned author Sophie Dahl to develop an identity and design style with which to relaunch her personal website, focused on her writing & journalism along with her passion for seasonal home cooking.

Life happens at the kitchen table.

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Some of the initial moodboards presented, exploring type, colour and image.

Some of the initial moodboards presented, exploring type, colour and image.

Typographic identity

Typographic identity

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Framed version of identity

Framed version of identity

Alternative, simplified version

Alternative, simplified version

A palette of soft, pastel colours was developed.

A palette of soft, pastel colours was developed.

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Colour sample sheets

Colour sample sheets

Typographic examples.

Typographic examples.

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Beautiful food imagery, by Jan Baldwin, was central to the website.

Beautiful food imagery, by Jan Baldwin, was central to the website.

Mobile menu and homepage

Mobile menu and homepage

Initial desktop version of homepage

Initial desktop version of homepage

Teaser posts for Sophie's instagram profile, with illustration by Susannah Garrod.

Teaser posts for Sophie's instagram profile, with illustration by Susannah Garrod.

Details of seasonal food section

Details of seasonal food section

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